My marketing approach is straightforward:

  1. Understand the needs of your user.

  2. Identify your product’s unique qualities that matter to them.

  3. Describe those qualities in a truthful, compelling manner.

  4. Share that story in the channels your users inhabit.

 

Client: Funsize

More Ally Than Agency

The Startup Guide to Choosing a Product Design Partner

The Allied Team Model

Volvo Cars Case Study

Texas Monthly Case Study

Client: Pyxis Growth Partners

INBOUND 2017 Takeaways: 4 Psychology Backed Copywriting Concepts that Convert

How to Nurture Tradeshow Leads

INBOUND 2017: 10 Sessions We Don’t Want to Miss

How to Structure an Email Workflow for New Leads

Facebook Retargeting: When and How to Use it

How to Promote Great Content with Facebook Ads

How to use Buyer Personas to Make Great Facebook Ads

Client: Talent 101 

AI and its Effect on the Semiconductor Industry

3 Tools Every Design Engineer Needs to Know

4 Ways a MSP Can Improve Your Semiconductor Business

How Drones and Self-Driving Cars are Changing the Semiconductor Industry

Q3 in the Semiconductor Industry: What You Need to Know

CSR, Millennials and Their Effect on the Semiconductor Industry

Trends and Developments in the Semiconductor Industry

3 Tools Every Mechanical Engineer Should Know

What You Need to Know: Trends, Updates and Breakthroughs in the Semiconductor Industry

4 Tools Every Engineer Should Know

Why Tech Workers Should Make the Move to Austin

Client: JMT Consulting 

Using Sage Intacct for Multiple Budget Reporting

Customer Spotlight: The Jewish Federation of Greater Philadelphia

Is Your Nonprofit Ready for ASU 2014-16?

The Effect of ASU 2016-14 on Nonprofit Finance

Innovate 2017 Takeaways: Modern Finance — Moving Fast and Staying Nimble

Innovate 2017 Takeaways: Connecting Data to Tell a Story of Impact

How to Increase the Transparency of Your Nonprofit’s Financial Reporting

What Happened at Innovate This Year

Innovate 2017 Takeaways: How to Create a Drama-Free Work Environment

How to Know When it’s Time to Ditch Quickbooks

One-on-One with John Alfonso

One-on-One with Thomas Peff

Get Accessibility Anywhere with Cloud-Based Financial Management

Save Time and Free Up Resources with Cloud-Based Accounting Software

Client: Business Bank of Texas

 How to Master Your Business Finances (designed page and gathered existing content)

How Blockchain Could Change the World

The Release of Financial Management for Manufacturing Businesses

The 3 Financial Statements You Need to Keep Your Banker Happy

Business Owners and the Importance of Trusted Advisors

Client: CHARFEN

Don’t Sell, Propel

3 Important Types of Transparency for Entrepreneurs

10 Attributes of Self-Made Billionaires

Natural Thirst: The Instinct You Didn’t Know You Lost

Addiction or Preference: Are You Killing Your Natural Thirst Instinct?

Unlocking Your Instinct to Thrive

Millennials Don’t Want to Work… And Your Company Needs That

The Best Way to Make Employees Hate You

The 4 Keys to Fixing Your Productivity Challenge

The Most Important Meeting No One’s Having

Optimize Your Morning Routine, Part 1: The Walk

Optimize Your Morning Routine, Part 2: The Pillars of Health

Optimize Your Morning Routine, Part 3: Daily Planning and Solitude

Momentum Based Planning: A System Built for Entrepreneurs  

Client: The Texas Monitor

Former Huntsville cop says she was fired for reporting abuse

Government Crime Stoppers offers $10k reward for details on Dallas OIG investigation

Reward offered for tips leading to Dallas County Schools corruption

Uresti found guilty on all counts in fraud trial; Lt. Gov strips him of committee assignments

Client: MMI Agency

MMI Labs page

MMI Knime Partnership page

My Thesis

 A Polysemic Exploration of Stereotypes and Racial Humor in Tosh.0